Amazon has been working on accessibility in their products lately with their Fire tablets and with their e-readers, but they have started in other areas as well. Recently, Amazon has made their Kindle application for Windows accessible with NVDA, and this is a big deal for users and the assistive technology industry.
Kindle with NVDA?
Amazon chose to make the Kindle application for Windows accessible with the NVDA screen reader from NVAccess. While it is great that the Kindle app is accessible for Windows, I think it is the latest application that makes NVDA a major screen reader for users which puts it in the same playing field as JAWS or Window-Eyes
NVDA compared to JAWS or Window-Eyes
NVDA is a free screen reader funded by the community of users and other organizations that keep the project going. Because of this, it is never certain how long NVDA will stay funded. This means that NVDA could stop being developed by the developers if funding runs out. Fortunately, NVDA is open source, which means that anyone can continue the development of the project and the community would oversee its development. JAWS and Window-Eyes are developed by an organization that makes a profit by selling their products to those who use screen readers so their products will continue to receive updates in the future.
NVDA and Kindle
The fact that Amazon chose NVDA to make the Kindle app for Windows accessible means that NVDA has become a household name in screen readers enough for Amazon to think that enough people will use NVDA to read books over other screen readers at home. I think that every time NVDA gets recognized like this by an organization the project gets more recognition in the community, and that means that it is more essential for NVDA to stay around and for it to continue to receive feature updates and new features.